The primary hub for marketing at DiST effectively serves as a dynamic center for creativity and excellence for all students possessing an unwavering passion and deep love for marketing. The club specifically aims at engaging students to successfully hone their practical marketing knowledge and skills. The Club consciously keeps the essence of marketing upbeat across the entire campus by actively engaging all students in exciting competitions and activities along with expertly roping in various project and invaluable networking opportunities.

Objectives

• To make students fully aware of the latest trends in marketing.
• To provide a robust platform for students to learn marketing through direct experience.
• To actively foster innovation and creativity among marketing students.
• To provide a solid opportunity for students to actively network with the marketing professional fraternity.

The marketing club of the School of Management, DiST, formerly known as MASS, was strategically rebranded as Marketrics on 24-07-2015 featuring a completely new logo. The new logo and brand name were successfully unveiled by the Principal Rev. Dr. James Chelapurath V.C. The chief guest, Mr. James Joseph, eagerly shared his rich experience with the students regarding the marketing of a novel idea, drawing heavily from his experience in creating an online demand for jackfruits round the year. On 19-08-2015, the club successfully organized a competitive marketing quiz for DiST students to further promote the Marketrics brand. During Sept-Oct 2015, the club actively developed and implemented core strategies to dramatically increase the visibility of Daksh, the National level management fest of De Paul School of Management. Their highly effective strategies on social media proved to be a massive success, as Daksh 2015 witnessed the largest student participation compared to any of its previous versions. On 09-11-15, the club expertly organized a specialized session on "Personal Branding using Social Media" to thoroughly guide students in projecting their career prospects using LinkedIn. On 25-07-2018, Marketrics' activities for the academic year 2018-19 officially kick-started with an insightful session on greener pastures in marketing led by Mr. Fazalu Rahman of Acer-India. On 04-12-18, the club flawlessly organized an educational visit to Adithya Brila Retail’s All Kerala Distribution center at Thuravur to gain a deep, practical insight into their supply chain and logistics operations.

A pragmatic approach in learning assumes far greater importance with a constantly changing business environment. That is exactly what ARTIS does for MBA students at DiST. Building upon the core 4P's of marketing and successfully executing a highly realistic simulation of a market space directly within the campus exposes them to a truly differential learning experience. ARTIS 2019 successfully took place on 31st January, greatly helping the student community confidently explore newer horizons in creative thinking.

Stimulating the raw creative impulses of young management professionals is precisely what Eureka does. Budding management trainees beautifully showcased their out-of-the-box creativity during Eureka 2020. This exciting event, flawlessly organized by MARKETRICS, took place on 7th January 2020.

In 2021, the Marketrics club hit the absolute bullseye with its highly successful webinar series titled ‘Success stories from Industry: Vol:1’, proudly featuring Dr. Zubin Varghese, Senior Director of Trane Technologies, as the esteemed speaker.